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There are many different ways that you can optimize your website so that search engines will rank it higher. You need to understand how each method works and what you should do differently if you want to improve your rankings.
Keyword research
You need to know which keywords your target audience uses when they're looking for products or services online. Keywords are words or phrases that users enter into search engines when they're looking for something specific.
The first step in keyword research is choosing an appropriate keyword list. If you use too broad a keyword list, you won't be able to compete with sites that only use very specific keywords. But if you choose a very narrow keyword list, you'll fail to reach as many people as you could.
When you look at your list of keywords, look for ones that have two things going for them. First, they should be relatively short. People don't enjoy reading long lists of keywords; they tend to think about all of the other options available before deciding on one. Second, you want to avoid using keywords that are too generic. For example, "baby" is a pretty common word, but it's also used by thousands of other websites. Unless you offer a service or product specifically related to babies, it's not likely to help you outrank those sites.
Once you've selected a set of keywords, take some time to analyze their competition. Look up the number of pages that contain each keyword and then figure out how many unique visitors each site receives per month. Also look at the page ranks of the sites that are competing for the same keywords. Page rank is a complicated algorithm that measures the popularity of each page on the internet. A page with a high page rank indicates that the webmaster has invested a lot of resources into making sure that page gets top billing on search results.
If you want to know what keywords your competitors are using, check out their website traffic logs. These records show the keywords that your competitors' users typed into Google in order to find their site. As a general rule, it's always better to focus your efforts on keywords that have low competition.
Optimizing your content
After you've chosen a good set of keywords, you should start work on optimizing your content. This means that you'll write articles and blog posts that include these keywords, create videos that talk about your area of expertise, and develop other kinds of media that showcase your knowledge of the subject.
To increase the chances that you'll be found by users who type certain keywords into search engines, make sure that the content on your site is relevant to those keywords. To determine whether your content is optimized properly, look at the number of times each keyword appears in the article. Ideally, each keyword should appear within the first 10-20% of the text.
Don't just rely on keywords alone though. Include images and video in your content as well. In fact, a great way to promote your business is through video because it allows you to talk directly to potential customers instead of sending them emails and leaving a voicemail message.
If you run several blogs about the same thing, try to link between them so that your readers can follow along with one piece of content without having to go back and forth between different blog entries.
Link building
Another important part of optimizing your site is getting links from other websites. Search engines like this because it shows that there's a large amount of interest in your niche. When someone types in a certain keyword into a search engine, they'll often get links to the websites that match the words they were looking for. Those links indicate that other people believe in what you're doing.
Your best bet for finding new sites to link to is to identify popular blogs in your field and contact them directly. It doesn't matter how little you know about blogging or even how much experience you have writing articles - if you have a topic that's interesting enough to others that they want to share with their readership, there's a good chance that you can become a contributing writer for a popular blog. Alternatively, you can post your own articles to social bookmarking and news sites if you already have a following.
Google Places
In addition to getting links, you'll also want to submit your website to Google Places. Places is a free directory that helps consumers locate local businesses. As part of the submission process, you'll need to fill out a form explaining why you deserve to be listed in Google Places, provide contact information, and give your business hours and address.
Submitting your site to Google Places is easy to do. Simply visit places.google.com/business and click the Submit button. Once you finish filling out the form, Google will review your information and then send you a confirmation email telling you whether or not your submission was successful.
Social networking
As you grow your presence on the web, you'll want to build connections with other people in your industry. By participating in discussion forums and joining groups associated with your niche, you can learn a lot about what other companies are doing to succeed in their respective fields.
You can also connect with individuals who are doing similar things. Many of the best relationships that I've had on the internet started out as conversations over instant messaging programs such as ICQ or MSN Messenger.
By taking advantage of the latest technology, you can reach a wider range of people than ever before. The days of being stuck behind a desk and talking to people face-to-face are gone forever. Now you can speak to anyone around the world and keep your network active all day long.
